Concetta Anticowebsite, print design
Concetta Antico, the only known tetrachromat artist in the world, wanted a fresh take on her brand’s print design and website. For the website, she needed something modern, immersive, but informative. For each print design she needed something thematic to the event, but also unique and rich. We were excited to work with someone who had such a unique gift. Tetrachromatism is a rare genetic trait causing an individual to see millions more colors than normal.
During the brand enrichment project, we were able to furnish a new media kit that stylistically emphasizes her art and textures of oil painting, flyers that brought a more unique taste to event marketing, and an immersive website with a sophisticated event listing and RSVP system. The client has since decided to resume responsibility for the website.