The Client:
The Challenge:
Rook Precision wanted an ecommerce website that would allow products to be broken into taxonomy based on make of the firearm, and the firearm its self. They wanted an easy way to automatically or efficiently manage the taxonomy in an intuitive way so it was easy to maintain and easy to navigate for the customer.
The Result:
We designed a online store that features a custom-coded, auto-populated brand wall (“Shop By Firearm”) for firearms to make selection intuitive as clicking the logo of the firearm you want to see options for. This experience is also optimized for mobile userse. Currently, Rook Precision is launching with only one make but as they expand their product line, the brand wall will expand too.
