The Client:
The Challenge:
In addition to a new logo, Trinity Transportation wanted a book-a-ride website for their business travel service. They wanted to make it easy for people to book rides directly from their website without needing to download a specialized app or leave their web browser whether it be on their phone or computer.
The Result:
We designed the logo to be classic and not too modern to appeal to their senior executive audience. The client also wanted to demonstrate their Christianity in the logo so we developed a mark that shows the trinity concept but also can stand for unity. The client wanted the logo to match the color of their fleet of vehicles.
The website was developed to allow a user to book a ride request directly from the homepage. After a series of user testing iterations and two phases of development, the mobile-friendly booking request system was completed.
Features:
- Custom Ride Booking Request System
- Mobile-First Web App
- Click to Call
