House of Wandering Silk Identity

brand

The Challenge

House of Wandering Silk, a pending-registration Fair Trade organization came to us with a project unlike any we’d ever encountered before. Women who flee oppression and trafficking in Asia come to HOWS for shelter and education in artisan scarf making that they can use to support themselves and their families. HOWS creates a gateway for these women to get their beautiful, vibrant scarves into the hands of consumers from all over the world.

The Solution

We endeavored to create a logo that embodied this humanitarian effort and the women who live by it while satisfying the “organic” direction from the client. We hope you’ll note that tilting the silk stitch logo sideways reveals a woman’s profile as a second visual impression.

The Results