LungeLuv Identity

naming, branding

The Challenge

Kim, the proud founder of LungeLuv, needed a logo for her new personal workout training brand which was unnamed at the time she approached us. She wanted to make doing lunges fun, sexy and lovable since lunges are one of the least favored exercises in her clients' workout routines before they met her.

The Solution

We set her up with a memorable name, and a cute, modern logo and mark featuring her favorite color: a sexy, vibrant pink.

The Results